About Us

American Fire Apparel designs unique and modern apparel for fire athletes and masters of their craft.  

Established in 2014, American Fire Apparel promises to provide high-quality clothing and gear that reflects the spirit of hard working, dedicated fire professionals associated with the fire service brotherhood. 

AFA motivates the athletic firefighter and promotes a powerful lifestyle. Every firefighter vows to better serve, protect, and master the art of firefighting. American Fire Apparel believes physical fitness directly impacts the demanding career of a tough and masterfully skilled firefighter.

AFA makes an effort to support the fire community. Some of the ways that they have helped include donating to the numerous charities including; Terry Farrell Fund, Helping Hero’s, Prescott Wildland Firefighters, 911 fundraisers, fallen firefighter family fundraisers and others. AFA will continually strive to make an effort to assist the fire community.


Shane Doyon founded American Fire Apparel in 2014. His goal is to create a company that reflects the spirit of the hard working brothers and sisters of the fire service. Shane believes that being physically and mentally fit is paramount within the industry.

A recent graduate of Colorado State University, Shane earned his B.S. in Fire and Emergency Services Administration and is currently working full time in his 18th year of the fire profession as a Battalion Chief for a fire department located in Northern Colorado. Throughout his career, he has been lucky enough to have additional professional experiences including; wildland fire, Dive Team Coordinator, and also participates on a Colorado Incident Command Team as Planning Section Chief. He has been part of this State IMT since 2007.

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Todd Manns has worked on a variety of specialized projects over the course of a varied and diverse career. Recognized for having a “can do attitude” which is the result of strong personal beliefs and values with regard to leadership, mission orientation, and mission accomplishment. Having completed so many difficult assignments, known for extreme confidence under stress. Performance, and the strive for excellence, in whatever circumstance is a career mainstay.

That career began with athletic success at the high school level in track and field, followed by service in the United States Marine Corps, select reserves, service as a Police Officer / SWAT Team member and law enforcement sniper, as an interim Chief of Police, and seven years as an Emergency Manager for a Fire Protection District.He is qualified as a planning section chief with incident management team experience and over 25 all hazard deployments to both Incident Command Posts and Emergency Operations Center locations at the local and state level around the U.S.

Currently owner of training, exercise, and planning company The Blue Cell, LLC, and its east coast subsidiary Command School TTX, and www.thenimstore.com. His companies do business in all 50 states, Puerto Rico and Canada for all levels of government, nongovernmental, tribal and the private sector client. The Blue Cell, LLC and Command School TTX have over 2500 clients combined.

Todd has a Bachelors of Science degree in Organizational Leadership from Colorado State University System, has been married for 32 years is the father of three and the grandfather of four.